Better Tuna, Better Oceans: Now at Ocean Jewels

We’re Proud to Source MSC Certified Tuna at Ocean Jewels

At Ocean Jewels, sustainability has always been close to our hearts — not just as a business decision, but as something deeply personal. Growing up in a fishing family, we’ve seen firsthand how important it is to protect our oceans for future generations.

That’s why we’re incredibly proud to share that we are now sourcing MSC certified tuna.

🌍 What Does MSC Certified Mean?

The Marine Stewardship Council (MSC) is one of the world’s leading organisations for sustainable fishing.

When seafood carries the MSC blue label, it means:

• The fish stock is healthy and not overfished
• The fishing methods minimise environmental impact
• The fishery is well-managed and fully traceable

In simple terms, it’s your assurance that the fish has been sourced with care — for both the ocean and the people who depend on it.

If you’d like to learn more about how MSC works and what the certification means, you can visit the Marine Stewardship Council website.

👩‍🔬 A Big Moment for South African Tuna

This milestone didn’t happen overnight. It’s the result of years of dedication, research, and collaboration within the local fishing industry.

A special mention must go to Michelle Bellinger, head of ICV Africa, who has played a key role in driving this process forward. Through her work and commitment, she has helped pave the way for South African tuna fisheries to meet the rigorous MSC standard — opening up new opportunities for responsible sourcing and giving consumers confidence in the product they’re buying.

For a broader look at why sustainable seafood matters globally, organisations like WWF Sustainable Seafood Guide offer helpful insights.

🐟 Why This Matters to Us (and to You)

For us, this is more than just a label — it’s about being able to offer you exceptional quality tuna with a clear conscience.

We are carefully sourcing tuna from MSC certified fisheries, meaning:

• Sushi-grade quality
• Responsibly sourced
• Fully traceable

While we are not yet MSC chain-of-custody certified ourselves, we work closely with certified suppliers to ensure the integrity and sustainability of the tuna we bring to you.

Whether you’re slicing it for sashimi, searing it for a salad, or adding it to your favourite poke bowl, you can enjoy it knowing it supports a better future for our oceans.

💙 From Ocean to Plate — Done Right

We’re incredibly excited about this step forward and what it means for the future of seafood in South Africa. It’s a win for the industry, a win for sustainability, and a win for every customer who cares about where their food comes from.

🛒 Bring It Home

Ready to enjoy it for yourself?

Our tuna is available in beautiful fresh packs or convenient frozen portions, perfect for:

• 🍣 Sashimi & sushi nights
• 🥗 Fresh tuna salads
• 🍜 Poke bowls
• 🔥 Quick seared tuna steaks

We also use this same quality tuna in our ready-to-enjoy meal kits, making it easier than ever to enjoy restaurant-quality seafood at home.

👉 Browse and order directly from Ocean Jewels for our next delivery and taste the difference