Fish With A Story, powered by ABALOBI, is fully traceable seafood harvested by small-scale fishers using low-impact fishing methods. This ethical seafood is ecologically responsible and socially fair.

ABALOBI, meaning fisher in isiXhosa, is a South African organisation. Through its ground-breaking fisheries improvement programmes, it nurtures the ocean stewardship of small-scale fishing communities.

By supporting Fish With a Story via the ABALOBI FRESH FISH MARKET at Ocean Jewels, conscious consumers can partner with small-scale fishing communities on their journey to sustainability, to reimagine a more responsible (sea)food system.